Networking-commercial-workshop

Networking Commercial Workshop

Answer the following questions to come up with a direct response and a branding commercial for each product or service you sell.

1. What's your first name?*

2. What's your last name?*

3. What's your email address?*

4. For what deliverable do you wish to create a commercial?*

5. Pain: What pain/symptom is your buyer experiencing?*

6. Success: Who or what do they need in order to resolve the pain?*

7. Transformation: What does life look like once the pain is resolved?*

8. [Direct Response] Section A: Create a statement using this framework and your answers to the three previous questions: "Who do you know [pain], and wish they could [success]? If they could just get [success] they could actually [transformation]."*

9. [Direct Response] Section B: Copy and paste your statement from "Section A" and then add the following to the end: "Some of the people I work with get stuck because of this challenge, and I want to help them."*

10. [Direct Response] Section C.1: If asking for a buyer, take everything in "Section B" and add the following: "If you know someone experiencing this problem, I'd love to assist them. Together, we can talk through a solution that can help them achieve [transformation]."*

11. [Direct Response] Section C.2: If asking for a referral partner, take everything in "Section B" and add the following: "If you know someone who helps people with [success], I'd love the opportunity to connect with them, and see if I can send them referrals."*

12. [Direct Response] Section D: Take everything from sections A-C and then tell your audience how you want to be introduced to the referrals they have. The options for a hand-off should likely be via a three-way text, three-way email, or phone call.*

13. [Branding] Section A: Finish the following: "Did you know that... [include an attention getting fact that relates to your expertise]."*

14. [Branding] Section B: Copy and paste what you wrote for "[Branding] Section A" and add the following: "As a result... [explain how what you said impacts your ideal buyer and why it should matter to your audience."*

15. [Branding] Section C: Copy and paste everything from "[Branding] Section B" to this location. Then explain how you want referral introductions to be made.*

16. [Closing Section] After getting everyone's attention through a great commercial, close by introducing yourself, so members of the audience know who you are. Write your closing introductory statement here.*

Please select if you would like to receive a copy to your email:

Receive a copy to your own email